The Martin Agency named Daniel Fisher as executive creative director for Martin London, working alongside deputy executive creative director Brian Williams.
Fisher joins the agency from adam&eveDDB, where he was recently promoted to the role of deputy executive creative director following his role in creating the Cannes Grand Prix-winning “Monty the Penguin” holiday ad for John Lewis. He first joined adam&eveDDB as a creative director in April of 2013, following around a year and a half at CHI&Partners. Fisher has also worked as a creative director for Leo Burnett and spent four years as a digital creative for WCRS. Over the course of his career he has worked with clients including Volkswagen, P&G, The Department for Transport, Shelter and The Sunday Times.
“Dan is an uncommon writer and leader,” said The Martin Agency chief creative officer Joe Alexander. “He is that rare breed of commercially minded creative who thrives on big integrated ideas which he brings to life with depth and craft. We are thrilled to have him.”
“I’ve long been a big fan of The Martin Agency and their work – for me, GEICO ‘Unskippable’ was the best thing to win in Cannes this year – so the chance to help lead and shape them in London was one I just couldn’t resist,” added Fisher. “I can’t wait to get going.”