As you can see above, the folks at Slim Jim aren’t giving us the best results when it comes to “Male Spice Score,” which is the centerpiece of a new app from Venables Bell & Partners for the beef jerky brand called “Bro-File.” Yes, it’s another Facebook history-collecting effort that stars a guy who’s not a doctor (nor Zach Galifianakis) but plays one on the social network. The doc gives you a virtual exam and will base your final “Spice Score” on criteria including having friends with strange names, checking into “cool” places and using, *sigh*, “brocabulary” words in your status updates.
The Facebook component, which is an extension of VB&P’s “Man Medicine” campaign for Slim Jim from last year, lets you get second opinions after adjusting your profile and earn your place on a Bro-File leaderboard. To be honest, we think we’re just fine with our score, thank you. Now, is it just us or does this remind you a bit of Amalgamated/Stink Digital’s “Social Life Audit” for Ultimat Vodka from last fall?