D-Wade Goes Incognito

By Michael Musco 

Dwyane Wade, shooting guard for potentially the most hated team in the NBA, puts himself in disguise at a Dick’s Sporting Goods store and fronts as an employee named Gordon. D-Wade’s sporting an afro and some thick glasses in this guerrilla piece to spread the message about Gatorade G Series Pro.

Wade is a character all by himself and this piece really brought out what a cool cat he really is. It’s kind of difficult not to spot Wade even if he’s rocking a ‘fro and a pair of glasses but being the guy that he is, it makes for a nice spot and was a sure treat for the innocent bystanders involved to meet the sports icon.


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