Cutwater, Corddry Try to Bring Brotherhood Back to Gaming

By Michael Musco 

Cutwater SF presents these new “viral” videos starring Hot Tub Time Machine‘s Rob Corddry for Ubisoft’s Assassin’s Creed: Brotherhood– the latest addition to the developer’s franchise.

The spots directed by Station Film’s Harold Einstein mark a notable departure from the usual clip-filled Assassin’s Creed promos and since competitive gamers usually bicker regardless of the what they’re playing, it was a good strategy by Cutwater to exploit that human truth. Corddry, sporting a Peter Brady wig to go along with his patented funny asshole attitude,  attempts an open dialogue with his buddies above.  The Youtube channel that was created for the promotion of Brotherhood basically serves as the hub of the campaign. You can view more clips and credits after the jump.


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Production Co.: Station Film
Director: Harold Einstein
Managing Partner: Stephen Orent
Executive Producers: Caroline Gibney, Michael Di Girolamo
Line Producer: Eric Liney
DP: Vanja Cernjul

Agency: Cutwater SF
Senior Producer: Mai Huyhn
Exec. Creative Director: Chuck McBride
Copywriter: Derek Szynal
Art Director: Devin Gillespie
Director of Broadcast Content: Jennifer Golub
Account Supervisors: Henry Arlander & Jason Bedecarre

Editorial Co.: The Cutting Room
Editor: Chuck Willis