Crystal Cruises in Final Stages of Creative Review

By Erik Oster 

Crystal Cruises is in the final stages of a review.

A client spokesperson¬†confirmed it is in the “final stages of the RFP process” to find an agency of record for 2018. Crystal Cruises also confirmed that incumbent VML has been invited to participate and that the agency “continues to support all of our digital initiatives.”

Sources claim the other finalists include MRM\McCann, Digitas and Fluid but the client declined to specify participants beyond the incumbent.

Crystal Cruises spent a little over $1.2 million on measured media domestically last year and around $558,000 in the first six months of 2017, according to Kantar Media.

The news follows the company’s recent announcement that it has appointed Kari Tarnowski as its new vice president, marketing.

VML won AOR duties for Dick’s Sporting Goods in October and retailer Express¬†in August.