Creative Lead Guillermo Vega Parts with 72andSunny New York

By Patrick Coffee 

72andSunny has split with the creative leader of its New York expansion office.

A spokesperson confirmed today that ECD Guillermo Vega has left the agency but declined to elaborate or provide more detail regarding his departure.

The native Argentinian joined the MDC Partners shop in late 2014 as it opened its first expansion office in Manhattan’s East Village. Earlier this year, the agency moved to Brooklyn (as so many of its friends did when they graduated from college), and is reportedly “absolutely loving it.

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Vega started his advertising career as an art director at Argentina’s VegaOlmosPonce and spent more than a decade within the Y&R organization before helping to launch Wieden+Kennedy’s Brazilian office in Sao Paulo.

While with W+K, he helped expand that operation from a team of three to more than 100 in less than 4 years while winning accounts like Nike, Coca Cola, Levi’s and Heineken.

As one can see from Vega’s portfolio, he has worked on a wide variety of projects for clients like those as well as Old Spice, Colgate, Comedy Central and more. According to his 72andSunny bio, he’s most proud of “leading our team [to] create a jingle about feminine care products with Maya Rudolph, in addition to producing an episodic, interactive campaign that helped Rihanna’s ‘ANTI’ become the fastest album to go platinum in history.”

It’s unclear at this time why he left 72andSunny, and we have no indication of where he’s headed.

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