Creative Director Scott Fero Leaves Publicis for DNA Seattle

By Erik Oster 

DNA Seattle has hired Scott Fero as creative director, following on the heels of last month’s additions to DNA’s strategy department.

Fero will work closely with DNA co-founder and executive creative director Dan Gross to lead the agency’s creative department and work on its Tommy Bahama, Ben Bridge, BECU and Golden 1 Credit Union accounts, according to MediaPost.

“Scott adds fresh, innovative thinking and a well-honed design sensibility that are in high demand by our clients,” said Gross in a statement. “He’s a terrific addition to the creative department and our leadership team.”

Fero joins DNA from Publicis Seattle, where he served as a creative director since October of 2013 and worked with brands including T-Mobile, American Girl and Visit Seattle. Prior to that he spent seven years as a creative director with Cole & Weber, following stints in art director and senior art director positions with DDB, Borders Perrin Norrander and Publicis.

Over the course of his career, Fero has worked with brands including McDonald’s, Nike, HP, The International Olympic Committe and Colt 45.