Creative Behind Tribal DDB’s ‘Wheel of Concept’ Launches Something Called ‘Brinx’

By Kiran Aditham 

If you don’t remember the name Saman Rahmanian, well, now you know. The creative director, who last served as creative director on the “Wheel of Concept” concept for Tribal, called it a day today at the agency. Now that he’s done with the agency world, the creative has launched a platform for his own projects and on the top of the list is one that’s set to be launched tomorrow called Brinx, which is a URL shortener in essence.

According to Rahmanian and his co-conspirators, …”link sharing has remained entirely untapped as a promotional tool. Brinx is a service that allows people to brand the links they share. It works similar to a short URL service, where people can shorten their links and share them anywhere they like. But when people click on Brinx URLs, their branding will sit above any website they shared.”

So, how does this separate itself from anyone else’s? Guess you’ll have to wait until tomorrow to find out, but here’s a first look.