Creative Alliance Names Jerry Preyss CEO

By Erik Oster 

Creative AllianceLouisville, Kentucky-based independent agency Creative Alliance’s CEO Debbie Scoppechio announced today that Jerry Preyss will join the agency as its new CEO effective May 12th. Scoppechio, who will remain chairman of the board, says the announcement completes the succession planning process which the agency began over three years ago. Preyss will join Scoppechio and president/chief operating officer Toni Clem to form the agency’s leadership team.

Preyss comes to Creative Alliance from INTERBRAND in Cincinnati, where he served as CEO of the agency’s Consumer Brands and Services Center of Excellence. He was responsible for serving brands including P&G, Anheuser Busch, Campbell’s and Kellogg’s. Before INTERBRAND, Preyss served stints as vice president and chief creative officer of global branding and innovation for Hertz Global Holdings, and president and CEO of G2 Refiner, where he was responsible for negotiating the acquisition of the Philadelphia agency by Grey Worldwide Group.

“We have searched long and hard and we are so excited to make Jerry part of our award-winning team,” said Scoppechio. “The depth and breadth of Jerry’s national brand experience will allow us to take Creative Alliance to another level of service that will create real benefits for our clients and our employees.”