Cramer-Krasselt has won a BIC stationery assignment for a 2017 back-to-school initiative, following a review in which BIC asked several agencies, including incumbent Match, to participate. A spokesperson stressed that BIC was not unsatisfied with its relationship with the incumbent agency. The assignment encompasses creative, media, digital and social.
“BIC Stationery wants to stand out among the back-to-school clutter,” BIC director, stationery marketing Susan Lanzarotto said in a statement. “After meeting with several agencies, C-K impressed us with breakthrough consumer insights and creative that captures the BIC brand and will help us celebrate handwriting in fun ways moving forward.”
“We are proud to expand our partnership with such an iconic global brand and look forward to this opportunity to grow and expand the friendships BIC has with consumers,” added Cramer-Krasselt president and chief operating officer Karen Seamen.
The assignment marks the third BIC brand which Cramer-Krasselt has added to its roster in as many years. In 2014, the agency was named AOR for the BIC Men’s Razors account and debuted its first work for the brand in March of 2015. This past February, we learned that the agency had also picked up digital, media and social duties for the BIC Soleil women’s razor account without a review.
This August, Cramer-Krasslet was also named lead global agency for Cotton Council International (CCI) and the agency’s New York office added a pair of creative directors back in March.