CP+B Wins Schwab Biz

By Kiran Aditham 

Well, it looks like we were on to something at lunchtime as our inquiries synced with Crispin Porter + Bogusky blasting out the news that it’s been awarded creative agency of record duties for Charles Schwab Corporation. According to the parties, there were over 20 agencies initially throwing their hats in the ring for the business, but after several months of review, it was CP+B that ultimately won out, thus making it 2-for-2 in February for the Boulder-based MDC agency, which also picked up Boys & Girls Club of America AOR duties this week.

CP+B replaces Havas on the Schwab AOR duties, though the latter agency will continue on the Active Trader and optionsXpress businesses for the brand. Jonathan Craig, Schwab CMO, says in a statement, “CP+B demonstrated a very strong understanding of our heritage, our target and our challenger brand history and philosophy. The work they developed delivered in a fashion that was true and credible to our voice, and we’re looking forward to great things to come.”

As tipsters mentioned last night, the Schwab business will be managed out of CP+B’s L.A. office (which will also handle Boys & Girls Club), though no word yet on when first work is expected to launch.