CP+B Turns Focus on Small Business Owners for AmEx OPEN, Round Two

By Michael Musco 

We’ve covered Crispin’s first round of the American Express OPEN division launch, dubbed, “Reveille”, and now that the horns have stopped blaring, it’s time for round two, ding!

The second phase, entitled “Start Booming” obviously tries to build off of the first, which was more of an intro, and focuses on the small business owners themselves, which in this case is Behind the Burner owner Divya Gugnani . At the very least, we think with this particular spot, it’s easier to discern what benefits AmEx Open is offering. But we’ll let you be the judge.


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