CP+B Promotes Amazon’s Thursday Night Football with More Wildlife

By Erik Oster 

CP+B launched a spot to promote Amazon’s live streaming of an October 12th Thursday Night Football matchup between the Philadelphia Eagles and the Carolina Panthers, shot by “The Epic Split” director Andreas Nilsson.

The spot seems cram in as many references to the team names  as well as “Amazon” and “streaming ” as it can, doing so in about the silliest way possible.

A sight-seeing couple take out their binoculars to catch a closer look at a group of eagles, then catch a glimpse of a pack of panthers, noting the two are “about to go head to head, right here in the Amazon.” (While standing in a stream, naturally.)

The spot follows a similarly-themed ad promoting the September 28th matchup between the Chicago Bears and Green Bay Packers. Amazon Prime Video will stream a total of eleven such NFL games this year and CP+B will roll out another ad to promote a Christmas Day game between the Pittsburgh Steelers and the Houston Texans.