CP+B Names New Strategy Leads in Boulder and Los Angeles

By Erik Oster Comment

CP+B appointed new strategy leads in its Boulder and Los Angeles offices, filling the leadership roles from within.

CP+B Boulder promoted Jen Hruska and Courtney Loveman to roles as co-heads of strategy, while Mollie Partesotti was elevated to head of strategy at CP+B L.A.

“Courtney, Jen and Mollie share a breadth of experience, knowledge, empathy and a true understanding of how to garner the deepest impact possible for our clients. Each of them offer their own unique insights and combined together, they bring a special kind of leadership that is inspiring to the department and the agency,” CP+B West president Danielle Aldrich said in a statement. “I’m especially proud to share their promotions and can’t wait to see what they will accomplish as a united team.”

Hruska (pictured, left) has spent nearly seven years with CP+B Boulder and most recently served as global strategy director, focusing on the agency’s Infiniti and American Airlines accounts. She previously worked on the Old Navy, Netflix, American Express and Aspen Dental accounts. Before joining CP+B she served as vice president, planning director for precisioneffect for over three and a half years.

Loveman (pictured, center) has been with CP+B Boulder for nearly six years and most recently served as vice president, strategy partner for the agency’s brand invention group. At CP+B she has worked with clients including Domino’s, Kraft, American Express and MetLife. Prior to joining the agency as associate director, business and cultural insights in early 2012, Loveman spent five years client-side as creative director/brandmother for Burlington-based Seventh Generation.

Partesotti (pictured, right) has spent the past year and a half as global group director of brand strategy with CP+B L.A., working with clients including Hulu, PayPal, Jose Cuervo, 1800 Tequila and NBA 2K. She previously spent nearly three years as global group strategy director at TBWA\Media Arts Lab, following nearly four years as director, brand strategy at the agency. Prior to joining TBWA, she spent a year and a half as vice president, brand strategy director at Hill Holliday.