CP+B Miami Takes LetGo to Unexpected Places

By Erik Oster 

CP+B Miami launched a new campaign for used goods marketplace app letgo, following up last October’s “Cliff” spot with new ads featuring the app being used in extreme situations.

In the 30-second “Space,” two astronauts are preparing to evacuate a spacestation, but one of them has reservations about getting rid of the amplifier he’s had since high school. “There’s no sound in space,” his partner reminds him, before she snaps a picture and convinces him to sell it on letgo, getting an offer from right outside the station almost instantly. A second spot imagines a man unwilling to part with his grill, even in the midst of a getaway. The basic approach is a solid one, finding exaggerated instances of people unwilling to part with items that are based on the relatable insight that all of us probably have something we should get rid off but won’t. Each ad ends with the line “It’s time to snap, post, chat and sell,” emphasizing how easy to use the app is. It’s basically more of the same from CP+B Miami in service of the brand, but it’s an approach that works well for the brand, so why mess with it?

Creative Agency: CP+B Miami
Executive Creative Director: Gustavo Sarkis
Associate Creative Director: Jeff Siegel, Alvaro Ramos
Account Director: Claudia Machado
Head of TV/Production: Kate Hildebrant
Business Affairs: Lisa Gillies
Content Manager: Marshall Mann, Cristina Flores
Integrated Producer: Sarah Patterson

Production Company: MJZ
Director: Craig Gillespie
Production Manager: Susan Levin
Producer: Jay Shapiro
Managing Director: David Zander
Executive Producer: Emma Wilcockson
DOP: Toby Irwin

Post Production Company: Method Studios
Senior Producer: Michelle Machado
Executive Producer: Stephanie Gilgar
VFX Supervisor: Ben Walsh
Colorist: Matt Welch (Escape), Ian Holland (Space) & Stefan Sonnenfield


Edit Company: Spot Welders
Executive Producer: Carolina Sanborn
Editor: Haines Hall
Assistant Editpr: Oli Hecks

Sound Mix: Rohan Young @ LIME STUDIOS
Sound Design: Michael Anastasi @ Barking Owl
Music Production: JSM

Composer: Joel Simon and Seamus Kilmartin
CCO: Joel Simon
Executive Producer: Susie Boyajan