CP+B Miami named three new creative directors with the hiring of Juan Perez and the promotions of Alvaro Ramos and Jeff Siegel.
Ramos and Siegel have worked as a creative team at CP+B Miami for the past year and a half, working with brands including Vonage, Ryder, Mission 22, Santa Margherita and letgo as associate creative directors, following Siegel’s arrival from Energy BBDO. With Energy BBDO, Siegel served as vice president, associate creative director and worked with clients including Wrigley, Lay’s Quaker, Ziploc and Raid. He previously spent time with agencies including Cole & Weber and Publicis. Ramos arrived at CP+B Miami around four and a half years ago, following nearly four and half years with The Vidal Partnership, working with clients including Sprint, Cadbury Adams, Rémy Martin and the Ad Council. Before that he served in art director roles for agencies including 180 Amsterdam, BBDO, Leo Burnett and FCB.
“Alvaro and Jeff have been stars here for a while,” CP+B chairman Chuck Porter said in a statement. “They’re not just serious talents, they never quit – they have the passion and drive that it takes to actually get good work produced. And Juan, well, he made himself so valuable during his freelance stint that we just had to get him here for real. This is all really good news for Miami and for CP+B.”
Perez joins CP+B full-time after a period as a freelance creative director and art director with CP+B’s Los Angeles office, after a year as a group creative director and art director with Grupo Gallegos, working with brands including Mitsubishi, Comcast, Valvoline and JCPenney. Prior to that he spent two years as co-executive creative director and art director at Blitz in Los Angeles, where he worked with brands such as Naked Juice, CiCi’s Pizza and Mirage Resort & Casino. That followed two years as a creative director/art director with Siltanen + Partners, working with brands including Yakult, Skechers, Kindle and Suzuki. Before that he spent a year as vice president, executive creative director with Mullen, working on brands such as DSW Shoes and T.J.Maxx, after three years as senior vice president, group creative director/art director with Energy BBDO, working with such clients as Wrigley and Jim Beam.