CP+B L.A. Hires New Group Strategy, Account Leads on the Infiniti Business

By Patrick Coffee 

Crispin Porter + Bogusky continues to expand its Infiniti team in Los Angeles more than a year and a half after winning the business.

Following the additions of Rob Palmer and Mike McCommon to its creative team earlier this month, CP+B has hired Alison Kaplan (L) and Mollie Partesotti (R) to serve as global group strategy director and group account director, respectively, in its L.A. office.

Partesotti previously spent more than two years with TBWA\Media Arts Lab, where she was promoted last January to global group strategy director for its only client, Apple. In that role, she led global strategy for the world’s most valuable company’s product launches including those tied to new iPhone, iPad and Mac models as well as larger brand communications work. Her work on the “Shot on iPhone” campaign earned several awards including Cannes Lions, Andys and Effies.


Earlier in her career, Partesotti held brand strategy positions at Hill Holliday (Bank of America, Merrell, etc.), Wieden+Kennedy (Delta, Nike, etc.) Boston’s Modernista! and Venables Bell & Partners. She also works to mentor up-and-coming strategists as a member of the Loyola University’s School of Mass Communication’s curriculum board.

Before moving to CP+B, Kaplan was VP/group account director at the L.A. offices of MullenLowe, where she most recently led the Patrón Spirits portfolio. She also brings extensive auto experience to the new position: she played a key role in the winning 2013 Acura pitch at MullenLowe Boston and helped launch that network’s Los Angeles office; she started her agency career as an account executive at Team One and later worked on Jaguar at Havas New York.

After all these hiring announcements, we’re expecting big things on Infiniti from CP+B. In its most recent ad, the agency’s Boulder team compared the act of coming out to one’s old-fashioned dad to that of admitting to owning a certain sedan.