CP+B LA Gets Sweet for WeMo

By Erik Oster 

CP+B has just launched the first ever marketing campaign for home automation company WeMo, taking aim at viewer’s sweet sides with a 60-second broadcast spot.

The spot, entitled “The Big Anniversary Rig” tells the story of a couple separated on their first wedding anniversary. To celebrate, the husband sets up an “anniversary rig” using WeMo’s automation, surprising the wife when she gets home with a series of romantic gestures accomplished using WeMo. Depending on your tolerance for sweetness, the spot may or may not be overly saccharine, but it’s a clever way to show WeMo in an emotional context. “The Big Anniversary Rig” debuted online today, prompting viewers to watch three separate “How Dan Did It” videos. It will make its broadcast debut on network television next month.

Credits:

AGENCY: CP+B

VP / EXECUTIVE CREATIVE DIRECTOR(s): Sue Anderson

VP / CREATIVE DIRECTOR(s): Robin Fitzgerald

CREATIVE DIRECTOR(s): Hoj Jomehri

ASSOCIATE CREATIVE DIRECTOR(s): Antonio Marcato, Gary Du Toit, Brian Friedrich

ART DIRECTOR (s): Heather Weiss

COPYWRITER (s): Joshua Hacohen

VP DIRECTOR OF VIDEO PRODUCTION: Kate Hildebrant

EXECUTIVE PRODUCER, VIDEO: Corey Bartha

INTEGRATED PRODUCER, VIDEO: Dustin Freeman

JR. VIDEO PRODUCER: Jake Burnett

PRODUCTION COMPANY & CITY: Radke films / Toronto

DIRECTOR: Michael Clowater

LINE PRODUCER (PRODUCTION CO): Jeff Trenner

DIRECTOR OF PHOTOGRAPHY: Nicolas Bolduc

EDITORIAL COMPANY & CITY: NO6 LA

EDITOR: James Duffy

ASSISTANT EDITOR: Kyle Whitmore

POST PRODUCER: Kendra Desai

EXECUTIVE PRODUCER: Crissy DeSimone

POST PRODUCTION & CITY: Method Studios / LA

FLAME ARTIST: Aidan Thomas

MIX COMPANY & CITY: Lime Studios

AUDIO ENGINEER: Mark Meyuhas

COLOR DESIGN COMPANY & CITY: Company3 LA

COLORIST: Stefan Sonnenfeld

VP/CREATIVE TECHNOLOGY: Corey Szcopinski

ELECTRICAL ENGINEER: Miran Alhaideri

ACCOUNT DIRECTOR: Laura Likos

CONTENT SUPERVISOR: Beth DeMarco

CONTENT MANAGER: Linda Gonzalez

VP DIRECTOR OF BUSINESS AFFAIRS: Nancy Espinal

VP / SR. BUSINESS AFFAIRS MANAGER: Rebecca Williams

VP / GROUP DIRECTOR, PLANNING: Lindsey Allison

PROJECT MANAGER: Catrina Cosculluela / Crystal Newberry

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