CP+B Follows Ogilvy’s Cue, Touts Small Business Owners in AmEx Ad

By Kiran Aditham 

Looks like American Express isn’t done celebrating the small business owner as it trades in the piano from last year’s Ogilvy ad for blaring trumpets in this new onecreated for the brand’s American Express OPEN division by Crispin Porter + Bogusky. The message? Small business need to “start booming” rather than imploding. Hear Hear?

More: “Fine Print: AmEx Will Call Your Cell, You’ll Be Charged

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