CP+B, Amazon and ‘Epic Split’ Director Celebrate the NFL with Some Bears and Packers

By Patrick Coffee 

Twitter recently lost the streaming rights for some NFL games to Amazon, and Jack Dorsey got kind of defensive when Martin Sorrell asked him about it at Dmexco today by saying that the “conversation” will still be on his platform even if people are watching the game elsewhere.

This is exactly why it never made sense to stream games on Twitter in the first place, but whatever.

On that note, CP+B L.A. recently won some project work to promote the new Amazon/NFL partnership, and “Never Seen Before: Packers vs. Bears” is the first ad that the two parties have made together. It’s quite literal.

The David Attenborough jokes never get old, do they?

As noted, this is part of a project assignment. From the release: “Future spots will promote more ‘never seen before’ scenarios for when the Eagles meet the Panthers on October 12th, and the Steelers face the Texans for a special Christmas Day game on December 25th, all for the first time on the Amazon stream.”

Those should be fun. And if you missed it…

This was directed by Andreas Nilsson, the guy behind F&B’s “Epic Split.” Those Swedish connections are already paying off for CP+B.