Following a review launched in April and led by Joanne Davis Consulting, Cotton Council International (CCI), the overseas export promotion arm of the National Cotton Council of America, has selected Cramer-Krasselt as its lead global marketing and communications agency.
“It’s an important time in our organization’s history to add an expert agency partner to help us communicate the benefits of U.S. cotton to our audiences from a center out approach,” said CCI executive director Bruce Atherley. “Our decision was based on our confidence in the quality of the team, business orientation, strategic insights and creativity. We look forward to our new partnership with C-K to help CCI with our mission to support the export marketing of U.S. cotton.”
“This is an exciting, highly competitive global category and U.S. cotton is outstanding in its quality,” added Cramer-Krasselt president and COO Karen Seamen. “We are proud to embark on this partnership to develop and deploy a strategic global plan that will continue to elevate its position around the world.”
For Cramer-Krasselt, the new appointment follows the agency winning creative duties on BIC’s Soleil women’s razor account this past February and stealing Nikon away from McCann last October.
[Image via Cotton USA]