Commonwealth//McCann named Greg Braun as deputy global chief creative officer. In the position, Braun will be responsible for leading the agency’s global Chevrolet account, working out of its Detroit headquarters.
Braun’s arrival follows the departure of global executive creative director Tim Teergarden in May and Rick Dennis, who served in the same role, the previous August. It also follows the agency picking up more GM work in February.
“Adding Greg to our team will strengthen our worldwide creative capabilities,” Commonwealth//McCann creative chairman Linus Karlsson said in a statement. “His body of work speaks for itself, and as we continue to work on Chevrolet’s dynamic global business, his vision will no doubt help our teams to invent and create great ideas for Chevy around the world.”
Braun joins the agency from Innocean in California, where he worked on the national Hyundai brand as executive creative director for the past four years. Before joining Innocean he spent two years as president, executive creative director at Team Detroit, working with clients including Sports Authority, Shell, NASCAR, Carhartt and The Detroit Symphony Orchestra. Earlier in his career, he spent two years as EVP/ECD at Y&R Detroit (where he worked on Lincoln and helped launch the MKS and MKT models), a year as SVP/GCD at what was then BBDO Chicago and six years in Los Angeles with Saatchi & Saatchi, where he worked on Toyota.
He left Innocean just over one year ago following the departure of the unit’s CEO; Deutsch veteran Eric Springer became the agency’s first U.S. chief creative officer in January.
“It is vital that we have the absolute top talent in place as we continue our important work of helping Chevrolet share its global brand story,” said Bill Kolb, global president, diversified agencies, McCann Worldgroup. “I’m confident Greg’s unique creative vision will not only help us to further elevate our creative product, but his clear passion for the craft will ensure we are aggressively pursuing diversified creative solutions that will achieve our client’s brand goals.”