Colle+McVoy Hires Laura Fegley as Its New ECD

By Erik Oster 

Colle+McVoy hired Laura Fegley to serve as its newest executive creative director in Minneapolis. Fegley will be tasked with overseeing the agency’s creative department along with CCO Mike Caguin while also overseeing key global accounts and playing a role in business development. 

“Laura is that incredibly rare combination of creative talent, culture builder and the kind of leader anyone would die to work for,” said Caguin in a statement. “As for her breadth of experience, long list of accolades and range of work, it all speaks for itself. Laura is a perfect fit for Colle+McVoy.”

Fegley joins the agency from BBH New York, where she served as executive creative director since February of 2012 and oversaw creative for brands including Vaseline, Calphalon, Rubbermaid, The Guardian and Graco. (Her departure follows the May news that Rubbermaid parent company Newell Brands had decided to move its business from BBH to JWT without a review.)

Prior to her stint with BBH, Fegley spent two years as a creative director with JWT New York and nearly two years as a freelance creative director/copywriter after that. She joined JWT New York after three years as a freelancer, which followed a three-year stint as vice president, creative director at Cliff Freeman and Partners. Aside from the aforementioned brands, Fegley has worked with Stouffers, Toll House, DSW, TBS and Fox Sports, among others, over the course of her career. She has freelanced with agencies including CP+B, TBWA\Chiat\Day L.A., DDB, Mother Sapient Nitro, FCB and Ogilvy. 

“Minneapolis has such a strong ad community and Colle+McVoy is not only successful, but has built the foundations to become the next evolution of an ad agency,” said Fegley. “I’ve been so blown away with the team and will use my experience to add to the recipe.”