Mother New York co-founder and CEO Andrew Deitchman is departing the agency for another opportunity described only as a “hybrid media and retail concept,” AdAge reports.
Deitchman founded Mother New York in 2003, along with partner and co-founders Paul Malmstrom, Linus Karlsson and Rob DeFlorio. The agency currently has around 150 employees and serves clients including Target, Stella Artois, Calvin Klein and Anheuser-Busch’s Oculto.
“This is not something that is sudden or taken lightly,” Deitchman told the publication. “I started having conversations with my partners two years ago. I didn’t want to run an ad agency for the rest of my life, I knew I wanted to do something else and figure out what that was.”
Mother New York will be replacing Deitchman in the near future, but is not yet ready to announce a successor as CEO. “We’ve been working with Andrew trying to kind of figure out what’s next for us,” explained partner and executive creative director Michael Ian Kaye. “He played a valuable role determining what our next move is.”
The announcement comes amidst some changes for Mother. In May, Mother named former Lowe CEO Michael Wall as global CEO. Kaye told AdAge that Wall is currently “focusing on how the three agencies work together, especially on global pieces of business,” adding, “We’re finally honing our clarity of purpose and exercising that within each office and with our current clients, then later with the ambition of new clients, new business and global opportunities.”