Click 3X Creates ‘The Nat Geo Contraption’

By Erik Oster 

Creative digital studio Click 3X worked with National Geographic and Kinema Films to create “a four-ton scientific contraption with 38 triggers and 71 moving pieces” that they’ve dubbed “The Nat Geo Contraption.”

Drawing inspiration from the gadgets depicted by American cartoonist Rube Goldberg (although many viewers may be reminded of the board game Mouse Trap), the contraption combines items including “nine globes, three tires, one billiard ball, one VW Beetle, a set of bowling pins and a variety of everyday objects” for a fun chain reaction promoting the network’s “science-minded block of programming” which includes Brain Games, Science of Stupid and Street Genius. The programming bloc is set to air on National Geographic in 170 countries, and in 45 different languages, beginning in January 2015. A contraption of such size, of course, wasn’t built overnight. Click 3X and director Manny Bernardez worked diligently with production designer Bernardo Trujillio for over two months to bring the creation to life.


“It’s the celebration of human ingenuity, to highlight the smart and entertaining lineup of the shows coming up on Nat Geo” explained Emanuele Madeddu, senior vice president of creative and marketing, NGCI. “I have always been fascinated by these devices, and I want our viewers to experience science in a uniquely National Geographic way. You can’t miss the reveal at the end.”


Click 3X
Manny Bernardez – Director
Mark Robin – Editor
Sara Odze – Designer/Animator
Ned Piyadarakorn – Animator
Milan Boncich – Colorist
Greg Cutler – Flame Artist
Rob Meyers – Executive Producer / Click Entertainment
Megan Kelly – Executive Producer / Managing Director – Live Action
Matthew O’Shea – Line Producer
Michele Watkins – Post Producer

Heard City
Cory Melious – Sound Designer / Re-Recording Mixer

Music Composed by Able Baker

Kinema Films
Jose Ludlow – CEO
Dalia Sierra – Head of Production
Bernardo Trujillo – Production Designer
Luis Sansans – Director of Photography

National Geographic Channels International

Liz Dolan – CMO FIC & NGCI
Emanuele Madeddu – SVP Creative and Marketing NGCI
Alyshia Linares – Marketing Director NGCI