GoTo, a spinoff of software company Citrix Systems, has selected independent San Francisco agency Eleven as its first lead advertising agency, Adweek reports. Media spending for GoTo, which it was announced in November would reboot as a publicly-traded company in the second half of this year, was not disclosed. Annual revenue for the company is estimated at $600 million.
Eleven will be tasked with advertising promoting all of GoTo’s products (including GoTo Meeting, OpenVoice, GoToAssist, Grasshopper and more), media planning/strategy and overseeing analytics.
“We wanted a partner with a thoughtful and strategic approach to our vision,” said David Kirven, Citrix’s vice president of global marketing, in a statement. “Eleven demonstrated a firm understanding of our business objectives, and we are eager to get to work.”