Chris Webber Dons B-Ball Uni Once Again for BK March Madness Campaign

By Erik Oster 

Culver City, CA-based Pitch has just launched an NCAA March Madness campaign for tournament sponsor Burger King, the agency’s first since taking over for Mother NY on BK general market duties in January (Pitch has been in charge of youth/family ad duties since 2010).

For the campaign, entitled “Watch Like A King,” Burger King and Pitch have teamed up with iconic Fab Five member, former NBA star and current NBA TV/TNT analyst Chris Webber, who stars in the Final Four 2 for $5 “Watch Like A King” spot. The 30 second spot sees a fan tell the guy in front of him in a Chris Webber jersey, “Seriously dude, we’re trying to watch the…” at which point Webber turns around and the man lets out a comical scream. Webber then asks him about his two sandwiches for five bucks from Burger King, and they work out a mutually beneficial agreement. The new spot, which unfortunately does not involve Webber attempting to call a timeout, will debut on March 16th. Webber will also be in attendance at the NCAA Men’s Final Four in Dallas cheering on participants of the Burger King-sponsored Kings of the Court 3-on-3 Tournament.


Meanwhile, from today through April 7th, fans can follow @BurgerKing on Twitter and tweet why they deserve to “Watch Like A King” and/or post a NCAA-themed photo with the hashtag #WatchLikeAKing for a chance to win a prize, including “$100 Burger King Crown Cards, mobile phone projectors, flat screen TVs, tickets to the NCAA Final Four and much more.”

“We know March Madness is about the fans, games and of course the student-athletes, so we’re celebrating by partnering with the NCAA to provide the fan base with a viewing experience fit for a king,” says Eric Hirschhorn, chief marketing officer, North America, Burger King Worldwide.

In addition to television and social media, Pitch’s “Watch Like  A King” campaign will also feature experiential elements, details of which have yet to be released (but according to the credits you can expect “Throne Installation” and “Crown Headbands,” so that should give you some idea). Stick around for those credits after the jump. Credits:
Client:  Burger King

Campaign: NCAA, March Madness

Agency: Pitch

“NCAA” TV :15/:30

Agency: Pitch

Chief Creative Officer: Xanthe Wells

Group Creative Director: Gage Clegg

Copywriter: Jake Matthews

Art Director: Jesse Yowell

Director of Broadcast: Julie Salik

Producer: Angela Barber

Production Company: Caviar

Director: Rawson Thurber

Director of Photography: Barry Peterson

Executive Producer: Luke Ricci

Producer: Brian Cooper

Editorial Company: Cutters

Editor: Adam Parker

Asst. Editor: David Andreini

Editorial Producer: Sasha Grubor

Telecine: Company 3

Colorist: Bob Festa

End Cap Designs + Animation:  LOGAN

VFX & Conform: Cutters/Flavor

Flame Artist: Blake Huber

Flavor Producer: Sarah Casillas

Audio Post Company: Beacon Street

Mixer: Mike Franklin

Producer: Caitlin Rocklen

Music: Extreme Music
“NCAA” EXPERIENTIAL Throne Installation and Crown Headbands

Agency: Pitch

Chief Creative Officer: Xanthe Wells

Group Creative Director: Gage Clegg

Copywriter: Jake Matthews

Art Director: Jesse Yowell

Executive Producer: Spiro Kafarakis

Production Coordinator: Ivana Banh

Production Company: ASV

Producer: Tracii Andrews-Proud