CHI&Partners Launch ‘The Mission’ for TalkTalk

By Erik Oster 

CHI&Parnters is launching its latest animated campaign for TalkTalk, the fourth in a series of animated campaigns from the agency, entitled “The Mission.”

The 60-second spot tells the story of six household objects who come to life and embark on a journey in search of great TV. “The Mission” follows a doll, a garden gnome, a toy robot, a dog-lamp, and two slippers through a grand journey as they battle the elements, traversing the varying terrains of a neighborhood, before finally arriving through a doggy door to a house with TalkTalk TV. The well-animated spot pulls off the approach with style, making for a fun spot that feels like a mini-odyssey. It is the first of four new spots which will roll out between September and January.


“Our award-winning animations for TalkTalk have set a precedent over the years – and this year we’ve aimed to raise the bar again,” said CHI&Partners Creative Director Micky Tudor. “Everything about this little film is epic. Shot in cinemascope, voiced by Derek Jacobi and with a sweeping score from ‘Last of the Mohicans’, this spot is packed with the kind of extraordinary craft that is normally reserved for the world of feature films.”


Client: Olivia Streatfeild, Commercial Director, TalkTalk

Client: David Parslow, Head of Marketing, TalkTalk

Creative Agency: CHI & Partners

Executive Creative Director: Jonathan Burley

Creative Director: Micky Tudor

Creative: Jim Bolton

Executive Producer: Matt Cresswell

Producer: Roz Prentice

CEO: Nick Howarth

CSO: Neil Goodlad

Planner: Anthony Cox, Laura Kinzett

Business Director: Fern Nott

Account Director: Alexa Ponking

Account Manager: Susie Seldon


Media Agency: m/Six

Media Planner: Marc Caulfield, Deb Mitra


Production Company: Nexus

Director: Smith and Foulkes

ECD: Chris O’Reilly

Producer: Tracey Cooper

Production Assistant: Greet Kallikorm

Project Lead: Dave Walker

Director of Photography: Alexander Melman

Animation: Benjamin Tron, Gary Cureton, Ed Sherwood, Eoin Coughlan, Dominic Griffiths, Paul Tempelman

Rigging: Dan Lane, Matt Clark

Lighting and Rendering: Rachael Dunk, Gary Fouchy, Liviu Berechet, Wayne Kreslin

Modelling: Matt Clark, Gary Newman, Clare Price, Roxane Martinez

Storyboarder: Cyrille Nomberg, Adam Beer

VFX: Thanos Topouzis, Daniel Forgacs

Tracking: Peanut

Compositing: Time Based Arts


Editor: Gus Herdman @ Trim.

Post Production / Grade: Time Based Arts


Sound Design: Factory

Sound Engineers: Daniel Beckwith & Neil Johnson


Music Company: Platinum Rye

Music Director: Dave Goulding