In a new campaign released today, CHI&Partners want to let the world know that British people have lots of gas.
That would be natural gas delivered by the cleverly named British Gas, or “the nation’s leading energy supplier.”
The new campaign looks to convey everything the company does to “ensure we are keeping our customers’ homes warm and working” because, as a non-British person once said, there’s no place like home.
By building on CHI&Partners’ previous work in the ongoing “Planet Home” campaign, the client wants to remind inattentive Brits that it isn’t just the party behind your monthly energy bill; as British Gas’s top marketer puts it:
“For example, many people don’t know that we offer home electrical cover, or that British Gas will provide free insulation to 90% of homes that need it to help lower heating bills.”
CHI&Partners CEO – writes:
“Long-running campaigns often trail off with diminishing returns, whereas Planet Home just keeps getting better.”
We personally got a very Little Prince-ish vibe from this one. That series never got old, either.
Credits
Brand: British Gas Energy
Client Name: British Gas
Creative agency: CHI & Partners
ECD: Jon Burley
CD: Rob Webster & Alexei Berwitz
Creatives: Liz Oakley (Copywriter) & Rob Ferrara (Art Director)
Planner: Sarah Clark, Christine O’Keefe
Executive Producer: David Jones
Producer: Roz Prentice
Business Director: Kim Ellis
Account Director: Eliza Sloss
Production Company: Psyop
Director: Lauren Indovina
Executive Producer: Lydia Holness
Producer: Steve Intrabartola
Assistant Producer: Chelsea Hyon
Storyboard Artist: Ben Chan
Art Director: Eunice Kim
Designers: Alex Dietrich, Tae Kim, Denny Khurniawan
Lead Technical Director: Alvin Bae
Fur/Feather FX: Andy Hara, Chris Santoianni, Chris Bach
3D Animation Lead: Pat Porter
3D Animators: John Han, Tyler Heckman, Doug Rappin
Modelers: Oliver Castle, Bryan Eck, Briana Franceschini, Paul Liaw, David Soto, Kwan Au
Environment Modeling Support: Silver Spoon
Riggers: Zed Bennett, Marie Raoult
Lighters: Kwan Au, Oliver Castle, Briana Franceschini, Susie Jang, Ieva Sauciunaite
2D Supervisor: Evan Schoonmaker
Compositors: Eric Concepcion, Bo Kim, Sang Lee, Jacob Slutsky
Audio: Ice Dance
Music Search Company: Platinum Rye
Record Company: First Night
Composer: Danny Elfman
Media Agency: Carat
Media Planner: Simon Bielby
Social Media Agency: British Gas (In-house) & iProspect
Tech Company: Waste
Project Lead / Director: Scott Holland
Content Agency: OgilvyOne London
CDs: Ed Cox, Rod Broomfield
Creatives: Steven Whiteley (Copywriter) & Giles Winser (Art Director)
Director: Joseph Bullman
Planner: Paul Kenny
Producer: Alison Cooper (OgilvyOne), Jess Turner (Bare Films)
Project Director: Adrian Swift
Business Director: Jim Spencer
Account Director: Nicky Beckett
PR agency: Blue Rubicon