CHI&Partners Helps British People Celebrate Their Own Gas

By Patrick Coffee 

In a new campaign released today, CHI&Partners want to let the world know that British people have lots of gas.

That would be natural gas delivered by the cleverly named British Gas, or “the nation’s leading energy supplier.”

The new campaign looks to convey everything the company does to “ensure we are keeping our customers’ homes warm and working” because, as a non-British person once said, there’s no place like home.

By building on CHI&Partners’ previous work in the ongoing “Planet Home” campaign, the client wants to remind inattentive Brits that it isn’t just the party behind your monthly energy bill; as British Gas’s top marketer puts it:


“For example, many people don’t know that we offer home electrical cover, or that British Gas will provide free insulation to 90% of homes that need it to help lower heating bills.”

CHI&Partners CEO – writes:

“Long-running campaigns often trail off with diminishing returns, whereas Planet Home just keeps getting better.”

We personally got a very Little Prince-ish vibe from this one. That series never got old, either.



Brand: British Gas Energy

Client Name: British Gas


Creative agency: CHI & Partners

ECD: Jon Burley

CD: Rob Webster & Alexei Berwitz

Creatives: Liz Oakley (Copywriter) & Rob Ferrara (Art Director)

Planner:  Sarah Clark, Christine O’Keefe

Executive Producer:  David Jones

Producer: Roz Prentice

Business Director:  Kim Ellis

Account Director: Eliza Sloss


Production Company: Psyop

Director: Lauren Indovina

Executive Producer: Lydia Holness

Producer: Steve Intrabartola

Assistant Producer: Chelsea Hyon

Storyboard Artist: Ben Chan

Art Director: Eunice Kim

Designers: Alex Dietrich, Tae Kim, Denny Khurniawan

Lead Technical Director: Alvin Bae

Fur/Feather FX:  Andy Hara, Chris Santoianni, Chris Bach

3D Animation Lead: Pat Porter

3D Animators: John Han, Tyler Heckman, Doug Rappin

Modelers: Oliver Castle, Bryan Eck, Briana Franceschini, Paul Liaw, David Soto, Kwan Au

Environment Modeling Support: Silver Spoon

Riggers: Zed Bennett, Marie Raoult

Lighters: Kwan Au, Oliver Castle, Briana Franceschini, Susie Jang, Ieva Sauciunaite

2D Supervisor: Evan Schoonmaker

Compositors: Eric Concepcion, Bo Kim, Sang Lee, Jacob Slutsky


Audio: Ice Dance

Music Search Company:  Platinum Rye

Record Company: First Night

Composer: Danny Elfman


Media Agency: Carat

Media Planner: Simon Bielby


Social Media Agency:  British Gas (In-house) & iProspect


Tech Company: Waste

Project Lead / Director: Scott Holland


Content Agency: OgilvyOne London

CDs: Ed Cox, Rod Broomfield

Creatives: Steven Whiteley (Copywriter) & Giles Winser (Art Director)

Director: Joseph Bullman

Planner:  Paul Kenny

Producer: Alison Cooper (OgilvyOne), Jess Turner (Bare Films)

Project Director: Adrian Swift

Business Director:  Jim Spencer

Account Director: Nicky Beckett


PR agency: Blue Rubicon