Chief Creative Officer Wil Boudreau Leaving BBDO After 25 Years

By Patrick Coffee 

Wil Boudreau, a 25-year veteran of the BBDO organization who has served as the Atlanta office’s creative leader since 2013, will be leaving the agency soon for another job.

This morning, a BBDO spokesperson confirmed that Boudreau has announced his plans to leave but declined to elaborate beyond this statement, attributed to global chairman/CCO David Lubars:

“We want to thank Wil for his 25 years of contributions to ‘The Work. The Work. The Work.’ And we wish him all the very best.”


Boudreau also declined to comment on his plans this morning.

We understand that he made the announcement internally a short time ago and that BBDO plans to name his successor soon. So don’t know where he’s going at this time. If he stays in the Atlanta area, the options are relatively limited (JWT, Moxie, 22squared, Ames Scullin O’Haire, several smaller indie shops). If he returns to New York, the possibilities will be far more varied.

Boudreau first joined the BBDO organization in 1990 as a junior copywriter and worked his way up the New York office, eventually helping the shop pitch and win the Lowe’s and Arby’s accounts. He also worked on Snickers, Red Stripe/Guinness, Pizza Hut, AOL, E*Trade, and more before leaving in 2013 to lead the Atlanta team.

During his tenure, BBDO Atlanta won pitches for Norwegian Cruise Line, Toys “R” Us and Novant Health, among others. He also played a prominent role in a late 2015 video that served as a sort of reintroduction to the public following the hires of president/CEO Drew Panayiotou and creative director Rhea Hanges.

Expect more news to come from BBDO and Boudreau.