We checked with legal and what not and since we’re abiding by fair use standards and other issues, let’s just say we got an interesting call yesterday from someone who shall remain nameless at TBWA that said after talking to Lee Clow personally, the consensus was that we should refer to “Chiat” as “TBWA\Chiat\Day” at all times.
Fine, we know the technical name, and since everyone in our audience is familiar with the agency, we go with slang since it’s almost tedious/redundant at times to keep typing agency monikers out in full. Remember slang, like someone calling Burger King BK, CP+B Crispin, Jay-Z J-Hova, basketball b-ball or New Kids on the Block New Kids? Oh shit, let that last one out of the bag. Anyhow, we apologize TBWA\Chiat\Day for not referencing TBWA\Chiat\Day as TBWA\Chiat\Day. We will do our best moving forward, TBWA\Chiat\Day.
Best, AgencySpy
(P.S. At least we found out this is the only way they’ll speak to us directly at this point.)