CHI & Partners Names Dave Bedwood as Creative Partner

By Erik Oster 

CHI & Partners named Lean Mean Fighting Machine creative co-founder Dave Bedwood as its newest creative partner.

Bedwood will begin the position next week, reporting directly to joint executive creative directors Yan Elliott and Micky Tudor, as well as CEO Sarah Golding.

“Dave is an exceptionally talented individual, with Lions, Pencils, Clios, Creative Circles, BIMAs and Webbies aplenty to his name,” Golding said in a statement. “He’s also one of a rare breed of traditionally trained creatives with a real passion for data-mining and experimenting with new digital formats. Add to that his entrepreneurial nous and the fact he’s a remarkably likeable person – and he’s an obvious perfect fit for CHI. We’re so lucky to have him on board.”


“Selfishly I want to do the best work of my career, in a place that puts ideas at the centre of everything,” added Bedwood. “After wanging on about models to achieve this, it became apparent that I should just shut up and listen. As CHI already does it. What better place to join.”

After six months as a creative partner with AnalogFolk, Bedwood co-founded data-driven marketing consultancy Cauliflower last August. Before joining AnalogFolk at the beginning of 2016 he spent a year as a creative director with M&C Saatchi London, following a decade as creative partner at Lean Mean Fighting Machine, which he co-founded in 2004 after five years as a creative director with Tribal DDB. Over the course of his career, he has worked with clients including  Samsung, Land Rover, Virgin Games, Dr Pepper, Strongbow, Google and Emirates Airlines.

Pictured, L-R: Sarah Golding, Micky Tudor, Dave Bedwood, Yan Elliot