Carmichael Lynch Re-enters the 36 Chambers for Steak ‘n Shake

By Patrick Coffee 

Just over a year ago, Carmichael Lynch turned its role as Steak ‘n Shake’s new AOR into an opportunity to demonstrate its love of all things retro kung-fu with the “Hunger Wisely” campaign.

This week, the agency released an extension of that effort for the client (which is NOT to be confused with Shake Shack), helmed again by director Harold Einstein of Dummy Films.

The two new spots are very much in keeping with their predecessors. Here’s “Kung Fu Elbow”, which sounds like a very creative description of premature arthritis:


We’re partial to “Blindfold” after the jump.

First, we’re very glad to learn that every food chain worth its iodized salt has now officially jumped on the guacamole bandwagon. What took you guys so long?!

In other news, we also learned that Manhattan does, indeed, host a single Steak ‘n Shake location. The question: how many adult beverages must we consume before we are deemed worthy of entry? And do we really want to walk through the Theater District on the last Summer Friday of 2014?!



Client: Steak ‘n Shake

Spots: “Kung Fu Elbow,” “Blindfold”

Agency: Carmichael Lynch, Minneapolis

Chief Creative Officer: Dave Damman
Executive Creative Director: Marty Senn
Art Director: Matt Pruett
Art Director (Food): Teela Shandess
Writer: Nick Nelson
Director of Production: Joe Grundhoefer
Executive Content Producer: Freddie Richards
Senior Content Producer: Jon Mielke
Producer (Food): Jenny Barnes
Business Manager: Vicki Oachs
Account Service Team: Stacy Janicki, Sarah Brehm
Senior Project Manager: Lisa Brody

Postproduction Company: Dummy Films

Director: Harold Einstein

Executive Producer: Eric Liney
Director of Photography: Ramsey Nickell

Editing House: Arcade Edit
Executive Producer: Sila Soyer
Editor: Dave Anderson
Assistant Editor: Mark Popham
Online Artist: Tristian Wake
Telecine: CO3
Colorist: Tim Masick
Sound Design: Butter; Heard City
Audio Post: Heard City
Mixer: Keith Reynaud
On-Camera Talent: Mark Montgomery (Master), Alex Miles (Apprentice)
Voiceover Talent: Tom Hair