U.S. Bank has named Minneapolis-based agency Carmichael Lynch as its creative agency of record following a review,.
Carmichael Lynch will be responsible for traditional and digital creative, social media, and production. BSSP had held agency of record duties for the client since winning the account from Publicis Kaplan Thaler in August of 2013.
It is unclear if BSSP will continue to have any involvement with U.S. Bank.
“U.S. Bank is that rare client who knows exactly what they stand for, and has a clear, compelling vision that sets them apart,” Carmichael Lynch CEO Mike Lescarbeau said in a statement. “Our job is to tell the world how the 67,000 people of U.S. Bank are helping customers of all sizes improve their financial futures by selecting the right banking partner.”
U.S. Bank, which is also based in Minneapolis, cited “the full integration of Carmichael Lynch’s services, the power of the creative idea, and a shared belief that people are a company’s greatest asset – employees and customers” as reasons for the decision.
The account win is an important one for Carmichael Lynch, who lost the GNC business last week following a multiple month review.