Carmichael Lynch Introduces ‘The Barkleys’ for Subaru

By Erik Oster 

For the latest installment in Carmichael Lynch’s “Subaru Dog Tested. Dog Approved.” campaign, they’re introducing “The Barkleys,” which refers to a family of dogs, not Charles Barkley and family.

The new spots — “In the Dog House,” “Teenagers,” “Road Trip Convenience Store” and”What’s the Fuss About?” (featured above)– imagine the family of dogs in “everyday relatable human experiences.” These range from teenagers making out after a date, the man of the car getting in trouble for oggling an attractive female, that convenience store pit stop that every road trip depends on, and barking as the mailman drives by, which, come to think of it, isn’t really an “everyday relatable human experience.” The spots are simple, relying fun dog humor without any dialog. Dog owners, and especially Subaru-loving dog owners, should eat this right up.

On the other end of the spectrum, we have “They Lived,” a somber spot for Subaru’s “Love” campaign. Based on stories from real Subaru owners who survived crashes, thanks to their Subarus, the spot features an actual Subaru wreck which the driver walked away from. The officer on the scene and the driver who towed the wreck tell those seeing the wreck, “They lived.” It’s an effective way to illustrate Subaru’s crash safety as a selling point, and a reminder of how important that can be. Watch it below, and stick around for one more Barkleys spot, along with credits, after the jump.


TITLE: “Dog Tested. Dog Approved.® — Meet the Barkleys”

CLIENT: Subaru of North America


Agency: Carmichael Lynch

Chief Creative Officer: Dave Damman

Exec Creative Director: Randy Hughes

Writer: Nick Nelson

Senior Art Director: Matt Pruett

Director of Integrated Production: Joe Grundhoefer

Exec Content Producer: Freddie Richards
Senior Interactive Producer: Laura Coyle

Director of Business Affairs: Vicki Oachs

Account Service Team: David Eiben, Catherine Finn

Senior Project Manager: Jane Williams-Petersen


Production Company: SKUNK

Director: Brian Lee Hughes

Managing Partner/EP: Matt Factor

Exec Producer: Shelly Townsend

Head of Production: Jeanne Stawiarski

Producer: Geoff McLean
Director of Photography: Jason McCormick


Edit House: Drive Thru

Editor: Mick Uzendoski

Exec Producer: Beth Wilson

VFX House/Online Artist: Drive Thru, Derek Johnson

Telecine: CO3, Sean Coleman

Audio Mix/Sound Design: BWN

Music Company: Echo Boys


TITLE: They Lived

CLIENT: Subaru of America


Agency: Carmichael Lynch

Chief Creative Officer: Dave Damman

Exec Creative Director: Randy Hughes

Writer, Associate Creative Director: Conn Newton

Art Director, Associate Creative Director: Michael Rogers

Head of Production: Joe Grundhoefer

Executive Producer: Brynn Hausmann
Business Manager: Vicki Oachs

Account Service Team: David Eiben, Krista Kelly, Kate Moret


Production Company: Park Pictures

Director: Lance Acord

Executive Producer: MaryAnn Marino

Line. Producer: Aristides McGarry

Director of Photography: Lance Acord


Edit House: Whitehouse Post, NY

Editor: Stephen Jess

Assistant Editor: Tim Quackenbush

VFX House / Online Artist(s): Volt, Minneapolis / Steve Medin

Telecine: Sean Coleman, Company 3

Audio Mix: BWN Music (Carl White)

Sound Design: BWN Music (Carl White)


“Clear Moment” (Miles Hankins via scoreAscore)

Composer: Miles Hankins via scoreAscore

Music Supervisor: Jonathan Hecht