Carey Hart Gets Heavy Tats from His Own Bike in New Team One Spot

By Patrick Coffee 

So … do you have any tattoos? Of course you do.

But did those SICK tats come from the wheels of your own kickass motorcycle, bro??

The latest campaign from Saatchi & Saatchi’s “premium and luxury brand agency” Team One somehow combines ink, bikes and a father’s love for his son. So all the bases are covered, really.


In the words of the President of the United States, “My son is a high quality person.”

This is part of a campaign to promote Indian Motorcycle, which claims to be America’s first such company. As you can see from the video above, the carbon for the ink in these tattoos was created from the “burnout” rubber of a bike tire.

That ink will be used for a limited time exclusively at Vescovi’s Vatican Studios in Lake Forest, CA and at four Hart & Huntington Tattoo shops in Las Vegas, Orlando, Niagara Falls and Nashville. And then it will be gone forever. Sad!

The campaign will also include “an advertorial spread” in the July/August issue of Inked Magazine.

Full disclosure: we have never heard of this guy. But then we are quite clearly nowhere near the target audience for this campaign…



Director/DP: Leo Zuckerman
Producer: Andrea Sheffield
Assistant Camera: Kenneth Merrill
Gaffer/Grip: Levi Williams
Production Assistant: Lisa French
Sound Recordist: Kevin Santiago

Agency: Team One
Group Creative Director: Craig Crawford
Creative Director: Johnnie Ingram
Associate Creative Director: Geoff Vreeken
Photographer: Matt Hartz
Producer: Leah Bohl
Associate Producer: Claire Allman
Account Director: Landon Nguyen
Account Supervisor: Justin West

Editor: Leo Zuckerman
Colourist: Clinton Homuth // Alter Ego
Sound Design/Mix: Matt Kielkopf