Cannes Lions Reviewing ‘I Sea’ App’s Eligibility

By Erik Oster 

Earlier this week, we wrote about the Apple Store removing Grey Group Singapore’s “I Sea” app, which subsequently won a Promo and Activation Bronze Lion at the 2016 Cannes Lions International Festival of Creativity. The app supposedly provided satellite footage to users allowing them to “flag” ships which could be distressed refugee boats in an attempt to prevent drownings at sea. Instead it showed the same image to all users, coupled with a weather report from Libya intended to give the impression that what they’re watching is a live feed. Grey clarified in a June 19 blog post that the app “is currently in a testing mode.” 

Today, Cannes Lion issued a press release confirming that it is reviewing the eligibility of the Grey Group Singapore entry, “after the veracity of the app was brought into question.” The review in question will be conducted with the agency after the conclusion of the festival. Here’s the brief statement in full:

Review of entry eligibility for “I Sea” app


23 June 2016 – Cannes Lions can confirm a review of the “I Sea” app, created by Grey Group Singapore, after the veracity of the app was brought into question.

The work claimed a Bronze in the Promo & Activation Lions where it was also shortlisted, as well as being shortlisted in the Mobile, Media and Direct Lions.

Following concerns expressed about aspects of its functionality, a review will be conducted with Grey Group Singapore following the Festival.