Can a Hearing Aid Serve as an Anti-Aging Product? BBR Saatchi Thinks So

By Kiran Aditham 

Well, this is a new one.

Tel Aviv-based BBR Saatchi & Saatchi has taken something of a detour to promote hearing aids by positioning them as a tool to fight the aging process.


Shot as a standard cosmetics ad, this :30 spot promotes BEKOL, the 18-year-old advocacy organization for the hard of hearing in Israel. The campaign not only promotes hearing aids, but honors today (which happens to be National Hearing Day in Israel). The brief but somewhat clever take on advertising such products also aims to eliminate the shame some feel from wearing hearing aids by equating them with your average skin care item that people use to slow the aging process.

Advertising Agency: BBR Saatchi & Saatchi

CEO: Yossi Lubaton
Chief Creative Officer: Nadav Pressman
Creative Director: Eran Nir
Copywriter: Eran (Shushu) Spanier
Art Director: Yuval Zuckerman, Aia Bechor-Kujnitzky
VP Account Group Head: Maya Salomon
Account Supervisor: Moran Lupo
Account Executive: Reni Bracha-Landau
VP Production: Dorit Gvili
Producer: Alon Shmoelof, Gali Strakman
Editor: Dan Deutsch
Director: Roy Raz
DOP: Tobias Hochstein
Sound: Sound House
Production company: P.O.V.
Narrator: Liat Leshem
Narrator’s agent: Tarika Zohar
Actor-Model: Smadar Kilchinsky
Talent’s agent: Levia Hon
PR:  Sigal Feldman
Client: Vardit Danziger – Director General at Bekol