According to Adage, Campbells is buying the Wolfgang Puck soup business from Country Gourmet Foods for an undisclosed sum. They also have a licensing agreement with Wolfgang Puck Worldwide for the use of the brand to market soup, stock and broth products throughout North America.
This is Campbells attempt to capatitalize on more conscientious consumers. Campbell CEO Douglas R. Conant said, “As the world’s leading soup company, Campbell must expand its role in the organic segment of the market.”
How long before Campbells changes the soups ingredients?