Campbell Ewald is trying to jump start their engine. Their new site, despite looking like Modernista’s, is one example. Another tactic: grab every government account within reach. The EPA account is theirs, and they retained the Navy work after a mandatory review. And Crain’s Detroit reports that they’re also keeping the U.S. Mint after a review.
Apparently it will be CE’s job to help the Mint, which is part of the U.S. Treasury Dept (obvs), launch new products. Er, moneys. Though the agency has seen one of its toughest years, retaining this business is definitely a plus. Other details about the win have not been made public.
More: “A Christmas Miracle: Campbell Ewald Retains Navy”
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