Well, we got scooped. Confirming tips we received last week and this morning, Adweek reports that IPG has indeed folded the Rogue unit it created to serve client Cadillac after the company suffered “an 18 percent plunge in August U.S. sales” and ended its relationship with creative AOR Hill Holliday.
The company didn’t have to go far; IPG announced this morning that Lowe Campbell Ewald will now handle creative. LCE employees played “oversight of account management” and “overseas ad distribution” roles on the Rogue team, and members of the Detroit-based team are “expected to relocate to Manhattan.”
The next big question: how will the brand’s strategy change moving forward? We expect a move away from the “Poolside.”
Hill Holliday will not make a statement on the news.