According to AdWeak, Burlington Coat Factory, which two weeks ago confirmed a review of media duties on its ad account, has expanded its review to include creative chores as well. Initiative, the incumbent, is going to defend. The brand is going to issue RFPs to about 12 agencies. Maybe you’ll get one?
“We have decided that it makes most sense for us to seek the full suite of resources,” said Garry Graham, executive vice president of marketing, in a statement. “However, this does not diminish the great importance we will be placing upon the media portion of the review.”
Advertisement