Bullish Uses Accenture Acquisition as Opportunity to Recruit Droga5 Talent

By Erik Oster 

Among those not lamenting Accenture’s acquisition of formerly (sort of) independent agency Droga5 is New York-based agency Bullish, which describes itself as operating “at the intersection of business strategy and creative.”

“The Accenture-Droga5 deal is good for the agency industry,” Bullish managing partner Michael Duda told AgencySpy. “For all the fear that big-bad-wolf consultancies are going to eat the Agency world, this is proof that Agencies are needed and the really good ones, valued.”

It also appears that Bullish is taking the opportunity to recruit some talent. Duda posted to Twitter in the wake of the deal, congratulating Accenture for acquiring a creative powerhouse while calling on those who wish to continue working for an independent agency to reach out.