Buick’s New Tagline: “The new class of world class.”

By Matt Van Hoven 

Challenge: Buick announced their new tagline (“The new class of world class.”) and we think it’s only fair that the advertising community at large should take a stab at penning a catchy quip for the waylaid brand. Their previous copy: “Take a look at me now,” which sounds like the headline for a Liza Minnelli tour (or a Liza Monelli porno [NSFW]).

Anyway, GM vice chairman for marketing Bob Lutz is all excited about the tag. Are you? Rewrite this tagline and post it in the comments, email it to us (agencyspy at gmail.com) or drop it in the anonymous tips box. We’ll post the best entries later on. Top prize: nothing.


Via Automotive News

More: “GM’s Bob Lutz Promises/Threatens Radical Marketing Makeover