Bud Light Reveals EnergyBBDO’s ‘Coin’ in Full

By Erik Oster 

Bud Light has released the full 90-second version of EnergyBBDO’s “Coin” Super Bowl spot, the latest in the brand’s “Up for Whatever” campaign.

Anheuser-Busch first unveiled the ad on The Tonight Show With Jimmy Fallon last night and uploaded the spot to YouTube, where it has received almost 150,000 views. The 90-second “Coin” doesn’t exactly offer up any surprises, as it’s basically what was promised by the teaser: a guy playing a real-life game of Pac-Man. “Coin” coasts along on that rather fun idea, opening on a man in a bar being asked if he’s “up for whatever” and then following the instructions on his Bud Light to “step outside for some old-school fun.” While the setup seems like it could have been handled more quickly (cutting down on the ad’s length a bit), the actual game itself is pretty entertaining.

The ad will air during the fourth quarter of the game, one of three ads A-B InBev will air during the Super Bowl, along with two for Budweiser (including a follow-up to last year’s popular “Puppy Love”).