We last encountered the #UpForWhatever tag in Bud Light’s spoof of the viral Mullen “World’s Toughest Job” ad (SPOILER: it was being a mom). That work came from Boston shop Relevant 24, but the newest sort-of-related spot comes to our inbox via BBDO’s Chicago and New York offices.
Here’s “Surprise Guest”:
You may notice that the spot is something of a tease: it’s only the latest in a series…
…which launched with this spot.
Here’s another that we didn’t watch on a “real” TV starring that hip, ubiquitously blue-suited dude (who was almost certainly not elected by popular vote):
…and here’s your explanation of the campaign.
Our main query: will the town in question exclusively serve Bud Light? And what’s the situation re: salty snacks?
Your credits are definitely up for whatever.
Agency: BBDO (Chicago and New York)
Client: Bud Light
Title: “Surprise Guest”
CCO, Worldwide: David Lubars
CCO, New York: Greg Hahn
Executive Creative Director: Mike Smith
Executive Creative Director: Paul Stechshulte
Creative Director/CW: Alex Taylor
Creative Director/AD: Jason Stefanik
Group Executive Producer: Angelo Ferrugia
Junior Producer: BreeAnn Stewart
Managing Director: Jeff Adkins
Group Account Director: Kevin Bogusz
Account Director: Sean Brewster
Account Supervisor: Emily Schowengerdt
Account Executive: Emily Eisenberg
Asst. Account Executive: Zane Chao
Group Planning Director: Sean Girardin
Planning Director: Shannon Smiley
Production Company: Caviar Content
Executive Producer: Michael Sagol
Executive Producer: Jasper Thomlinson
Line Producer: Bernard Rahill
Director: Jorma Taccone
Director: Jason Wollner
Director of Photography: Igor Radue-Lilo
Art Director: Ed Welsh
Production Designer: Stephen Mchale
Audio: Sound Lounge
Audio Mixer: Tom Jucarrone
Visual Effects House: The Mill
Producer: Rachel Trillo
Color Correct: Fergus McCall
Editorial House: No6 Edit
Executive Producer: Deborah Sullivan
Producer: Malia Rose
Editor: Jason MacDonald
Assistant Editor: Ryan Buckowski