Bud Light Could Turn Your Town into ‘Whatever, USA’

By Patrick Coffee 

We last encountered the #UpForWhatever tag in Bud Light’s spoof of the viral Mullen “World’s Toughest Job” ad (SPOILER: it was being a mom). That work came from Boston shop Relevant 24, but the newest sort-of-related spot comes to our inbox via BBDO’s Chicago and New York offices.

Here’s “Surprise Guest”:

You may notice that the spot is something of a tease: it’s only the latest in a series…


…which launched with this spot.

Here’s another that we didn’t watch on a “real” TV starring that hip, ubiquitously blue-suited dude (who was almost certainly not elected by popular vote):

…and here’s your explanation of the campaign.

Our main query: will the town in question exclusively serve Bud Light? And what’s the situation re: salty snacks?

Your credits are definitely up for whatever.


Agency:  BBDO (Chicago and New York)

Client:  Bud Light

Title: “Surprise Guest”


CCO, Worldwide: David Lubars

CCO, New York: Greg Hahn

Executive Creative Director: Mike Smith

Executive Creative Director: Paul Stechshulte

Creative Director/CW: Alex Taylor

Creative Director/AD: Jason Stefanik

Group Executive Producer: Angelo Ferrugia

Junior Producer: BreeAnn Stewart

Managing Director: Jeff Adkins

Group Account Director: Kevin Bogusz

Account Director: Sean Brewster

Account Supervisor: Emily Schowengerdt

Account Executive: Emily Eisenberg

Asst. Account Executive: Zane Chao

Group Planning Director: Sean Girardin

Planning Director: Shannon Smiley

Production Company: Caviar Content

Executive Producer: Michael Sagol

Executive Producer: Jasper Thomlinson

Line Producer: Bernard Rahill

Director: Jorma Taccone

Director: Jason Wollner

Director of Photography: Igor Radue-Lilo

Art Director: Ed Welsh

Production Designer: Stephen Mchale


Audio: Sound Lounge

Audio Mixer: Tom Jucarrone


Visual Effects House: The Mill

Producer: Rachel Trillo

Color Correct: Fergus McCall


Editorial House: No6 Edit

Executive Producer: Deborah Sullivan

Producer: Malia Rose

Editor: Jason MacDonald

Assistant Editor: Ryan Buckowski