British People Think This Might Be ‘the Best Advert Ever’

By Patrick Coffee 

It seems that our colleagues across the pond just can’t get enough of a new campaign created by U.K. agency Brothers and Sisters to promote the upcoming season of the Premier League (it’s a soccer thing).

The ad itself stars retired French footballer Thierry Henry, who travels back in time with the help of one Frank Sinatra and Brothers and Sisters partners Outsider and Electric Theatre Collective to revisit some of the league’s best moments. One scene even involves Henry running alongside a younger version of himself:

The campaign, which is not yet available to most stateside viewers, officially launches tonight on British TV–but it’s already racked up millions of views via the Sky Sports Facebook page.

So far, quite a few readers of U.K Metro do, in fact, seem to think it is history’s greatest ad:


best advertWe are certain that their footie fandom had nothing to do with that opinion, and we will respond in the most British way possible with a tip of the hat to Mr. Ricky Gervais:

Client: Sky
Brand: Sky Sports

Creative Agency: Brothers and Sisters
Campaign name: “Greatest Premier League Moments”

Executive Creative Director: Andy Fowler, Brothers and Sisters
Creatives: Indy Selvarajah, Harv Bains, Brothers and Sisters
Agency Producer: Pete Thornton, Brothers and Sisters
Planner: Luke Brookner, Brothers and Sisters
Media Planning and Buying: Mediacom

Director: Scott Lyon
Production Company: Outsider
Producer: Zeno Campbell-Salmon
Exec Producer: Richard Packer
Production Manager: Sam Jackson
Editor: Art Jones @Work
Post Production/VFX: Electric Theatre Collective
Lead Flame: Giles Cheetham
Flame: Yourick van Impe, Grant Conner, Andrew Stewart
Nuke: Taran Spear, Bernardo Varela
CG: Sean Elliott, Mak Knighton, Dean Robinson
VFX Producer: Matt Williams
Original Music: Frank Sinatra “That’s Life”