Brent Rivard Leaves Anomaly New York to Join Mass Minority as President

By Erik Oster 

Mass Minority hired Brent Rivard as its new president, working out of its Toronto office and overseeing all agency operations while reporting directly to founder and CCO Brett Channer.

Rivard’s official start date for the role is December 2.

“We looked globally for the right person, preferring someone with an MBA,” Channer said in a statement. “They had to have global experience, network business and operations experience, and a mindset for disrupting a category for positive change They also had to believe in the power of creativity to drive business in a technology age. Brent fit the bill perfectly.”

Rivard joins Mass Minority from Anomaly New York, where he spent nearly four years as managing director for AB InBev’s global Budweiser account and a member of the office’s executive leadership team. Before that he spent nearly two years at Anomaly Toronto as an executive business director, following over three and a half years with BBDO Toronto as a vice president, group account director on the agency’s Mercedes-Benz, Molson and Cara accounts. He also served stints at Doner Canada and at Saatchi & Saatchi, where Channer served as a creative director.

“Brett and his creative partner, Doug Bramah, were two of my mentors at Saatchi, and we’ve stayed in touch over all these years. Brett called me out of the blue about this opportunity; I wasn’t even close to looking for a new challenge since I was working at one of the best agencies in the world on the largest global alcohol brand,” Rivard said in a statement. “That said, Brett’s story about what Mass Minority is doing with creative and technology intrigued me. It felt like they were onto something big … something badly needed in the industry. Seeing the volume of breakthrough digital, design, and content work they had completed in less than two years – and how they were leveraging technology and data – I just had to be part of this company.”